What does New Society Media do?

We make your business impossible to scroll past. NSM is a social media advertising agency out of St. Pete. We run Meta ads that bring in real leads, create the content that powers them, manage your socials, and build a brand that holds up at scale. One team handles all of it, so you're not stuck juggling five vendors who never talk to each other.

Where are you located?

Right here in St. Petersburg, Florida! We're on set all over Tampa Bay, from Clearwater to Sarasota and beyond.

Do I have to be on camera?

Not you personally, but someone should be. People buy from people, not logos. That could be you, your team, or your most charismatic employee. And if the idea of a camera in your face makes you want to crawl under a desk, we get it. We'll be right there feeding you lines, cracking jokes, and doing as many takes as it takes. You just show up and be yourself.

How fast will I see results?

Ads can start generating leads within weeks. Brand-building takes longer, and anyone promising you overnight virality is selling you something. We track what matters, report it straight, and adjust every month. On the intro call we'll give you realistic expectations for your industry and market, with no fluff.

What happens on the intro call?

A quick sit-down where we interview you. We'll dig into your business, your numbers, what you've tried, and where you want to go. No pitch, no package menu, no pricing talk. If it feels like a fit on both sides, we'll book a follow-up call and come back with a plan built around you.

About New Society Media

Not too artsy. Not too clinical. A St. Pete social media agency that does both.

New Society Media is a social media advertising agency based in St. Petersburg, FL. We make the content, run the ads and build the brand, then point all of it at one thing: booked appointments, qualified leads and growth you can actually predict.

Book Intro Call Meet the team

The New Society Media team, Chase Shelly, Nelson Rivera and Jada Andreozzi, smiling together

St. PeteClearwaterSarasotaTampa BaySouthwest Florida

Why we exist

Local businesses deserve to be local legends

Local businesses are the backbone of St. Pete, Clearwater and Sarasota. Most of them are great at what they do and practically invisible online. That’s the gap we close.

We sit right where creative branding meets performance marketing. That means content that looks good and a system behind it that turns Instagram and Facebook into a steady source of leads. Pretty is nice. Pretty that books appointments is the whole point.

Co-founders Chase Shelly and Nelson Rivera built NSM for the long game. Every client becomes a long-term partner, not a quick win, and we build every post, ad and brand asset like we’ll still be looking at the numbers a year from now. Because we will.

Co-founders Chase Shelly and Nelson Rivera of New Society Media sitting together on a couch

The goldilocks thing

Most agencies pick a lane. We do both.

Creative shops make beautiful stuff nobody can measure. Performance shops measure everything and make stuff nobody wants to watch. We refuse to choose.

Creative

Content that stops the thumb

Hook-first scripts, vertical edits and captions built for the feed. If it doesn’t earn the first three seconds, it doesn’t get posted.

Performance

Numbers that pay the bills

Every piece ties back to a sales goal. We care about calls, forms and booked appointments, not likes and empty applause.

In-house

No freelancers ghosting mid-project

We shoot, edit, design and run the ads ourselves, so the person who wrote the hook is in the room when it gets filmed.

Brand

Look as hot as you actually are

Logos, templates and brand systems that keep every post, ad and sign consistent as you grow.

Reporting

Straight-up, every month

What worked, what didn’t, and what we’re doing next time. No 40-slide deck, no vanity metrics.

Partnership

Long game, not quick wins

We’d rather grow with you for years than hit you with a flashy month one and disappear.

The founders

Chase and Nelson, the two names you’ll hear on day one

Chase Shelly and Nelson Rivera, founders of St. Petersburg social media agency New Society Media

Chase Shelly, Co-Founder & CEO. Chase leads strategy and the big-picture plan: what you sell, who buys it, and what your content has to say to get them to raise a hand. His take on it is simple:

“It’s 2026, no matter what you do… if you create content about it, you will be more successful.”

Nelson Rivera, Co-Founder & COO. Nelson runs production and operations: shoot days, the edit queue and the calendar that keeps your feed alive. Chase decides what gets said. Nelson makes sure it actually ships. In his words:

“A great idea doesn’t mean sh*t if it never gets out the door.”

Meet the rest of the crew on our team page.

The crew

One team under one roof

Strategy, shooting, editing, design and ads all live with the same team. Fewer hand-offs, fewer dropped balls, better work.

Chase Shelly

Co-Founder & CEO

Nelson Rivera

Co-Founder & COO

Jada Andreozzi

Operations Lead

Ryan Hoebbel

Design Lead

Raymond M.Managing Editor
Nicole M.Video Editor
Oliver L.Video Editor
Manuel BoholanoMedia Buyer & Automations Specialist
Sofia R.Operations Admin

Nelson Rivera and Ryan Hoebbel laughing through a creative strategy session

Who we’re for

Built for established local and regional businesses

If a camera can watch you work, we can make people stop and pay attention. These are the businesses we do our best work with.

Trades & home services

The people who fix, build and install

Roofing, pool builders, HVAC, plumbing, electrical, landscaping, remodeling, cabinets and painting.

Hospitality & experiences

The places people go

Restaurants, boutique hotels, apartment communities, event venues and tourism businesses.

Healthcare

The practices people trust

Dentists, dermatology, specialized medicine, primary care and assisted living.

Real talk: we’re not for everyone

Pre-revenue startupsWe build on a proven service. Come see us once the business model is working.
Anyone chasing viralityGoing viral is a lottery ticket. We build systems that make money.
The lowest-cost provider huntThere’s always someone cheaper. We’re the ones who get it done right.
No room for more customersIf you can’t handle new leads, more leads just become more voicemails.
Instant-results expectationsThis is a long-term partnership, not a two-week magic trick.

Behind the scenes

What a normal week looks like around here

Jada Andreozzi and Nelson Rivera planning shots next to a tripod before a content shoot

Ryan Hoebbel sketching on an iPad next to his laptop

Chase Shelly reviewing Instagram performance on his phone by a window

On-location shoots, talking-head days, brand design and a lot of time inside Instagram.

Home base

Rooted in St. Pete, working across Tampa Bay and beyond

We’re headquartered in St. Petersburg and we’re taking over St. Pete, Clearwater and Sarasota, helping local and regional businesses across Tampa Bay, Southwest Florida and beyond. Being local means we can actually show up at your shop, your restaurant or your job site with a camera, which beats stock footage every single time. See the full list of areas on our Tampa Bay page.

Questions

What people ask us before they book a call

What does New Society Media do?We make your business impossible to scroll past. NSM is a social media advertising agency out of St. Pete. We run Meta ads that bring in real leads, create the content that powers them, manage your socials, and build a brand that holds up at scale. One team handles all of it, so you’re not stuck juggling five vendors who never talk to each other.
Where are you located?Right here in St. Petersburg, Florida! We’re on set all over Tampa Bay, from Clearwater to Sarasota and beyond.
Do I have to be on camera?Not you personally, but someone should be. People buy from people, not logos. That could be you, your team, or your most charismatic employee. And if the idea of a camera in your face makes you want to crawl under a desk, we get it. We’ll be right there feeding you lines, cracking jokes, and doing as many takes as it takes. You just show up and be yourself.
How fast will I see results?Ads can start generating leads within weeks. Brand-building takes longer, and anyone promising you overnight virality is selling you something. We track what matters, report it straight, and adjust every month. On the intro call we’ll give you realistic expectations for your industry and market, with no fluff.
What happens on the intro call?A quick sit-down where we interview you. We’ll dig into your business, your numbers, what you’ve tried, and where you want to go. No pitch, no package menu, no pricing talk. If it feels like a fit on both sides, we’ll book a follow-up call and come back with a plan built around you.