What kind of content do you produce?

Short-form video for Reels and other vertical feeds, talking-head videos, lifestyle and brand content, professional photography and advertising creative, all shot and edited in-house.

Do you shoot on location?

Yes. We film at your business across St. Pete, Clearwater, Sarasota and the rest of Tampa Bay, because real locations make content people actually trust.

Do I have to be on camera?

It helps, but it's not required. We'll coach you if you're camera shy, or build the content around your team and your work.

Can the same footage be used for ads?

Absolutely. We shoot with ads in mind, so your best-performing posts can become your Facebook and Instagram ads.

Do you post the content too?

We can. Pair content production with social media management and we'll handle posting, captions and community management as well.

Content Production

Short-form video production and content creation, shot in-house in St. Pete

We shoot and edit the video content your business actually needs, on a schedule that keeps your feed active. No stock footage, no recycled templates, and no freelancers ghosting mid-project.

Book Intro Call See what we do

Jada Andreozzi directing a talking-head video during a content creation shoot

Short-Form VideoTalking-Head VideosLifestyle & Brand ContentProfessional PhotographyAdvertising CreativeOn-Location Production

What we make

Everything your feed, your ads and your website need

One shoot day feeds your organic posts, your paid ads and your site. That’s the whole trick.

Reels & vertical video

Short-form video production

Hook-first vertical video built to stop the scroll first, then nudge people toward a call, a form or a booking.

Face of the brand

Talking-head videos

You, your team or your techs explaining what you do, why it matters and why you’re the one to call.

Vibe

Lifestyle & brand content

The day-to-day of your business, shot so it feels real and looks good, not staged and stiff.

Stills

Professional photography

Branding photos, team shots and product images for your feed, your website and your print.

Paid-ready

Advertising creative

Ad variations cut from the same shoot, so your Meta ads run on real footage of your real business.

On site

On-location production

We come to your shop, your restaurant, your job site or your office. Real places beat backdrops.

How a shoot goes down

Plan it, shoot it, cut it, post it

PlanWe start with your offer and your customers, not a mood board. Every video gets a hook, a point and a reason to reach out.
ShootWe film in batches, on location, so one shoot day stocks your feed for weeks and your feed never goes quiet between shoots.
EditVertical edits, captions and sound, cut for the phone from the start. Most people watch on mute, so captions aren’t optional.
Post and learnWe watch what holds attention, keep what works and fix what doesn’t. The winners become your next round of ads.

The New Society Media crew directing an on-camera take with a script and a phone during an outdoor video shoot

Hooks first

The first three seconds decide everything

Framing a vertical short-form video on a phone gimbal during a content shoot

Nobody owes your video their attention. You have to earn it, fast.

So we script hook-first. The sharpest line goes up front, the subject is obvious in the first second, and something on screen moves before anyone gets bored. Then we keep the middle tight, because that’s where most videos quietly lose people.

We also frame everything for the vertical screen, so captions, buttons and usernames never sit on top of a face. It sounds small. It’s the difference between content that looks native to the feed and content that looks recycled.

Camera shy?

Good news: so is almost everybody

You don’t need to be a natural. You just need to show up.

Most owners are nervous the first time the camera comes out. We keep the set relaxed, give you easy direction and shoot enough takes that the good one always shows up. Clients tell us we make the whole process “feel easy and enjoyable, even if you’re not used to being on camera.”

Prefer to stay behind the lens? We can build around your team, your process and your work instead. People buy from people, though, so a familiar face usually wins.

Chase Shelly speaking on camera during a talking-head video shoot

On set

Real shoots, real locations, real people

Jada Andreozzi and Nelson Rivera planning shots next to a tripod before a content shoot

Nelson Rivera listening during a content planning session

Jada Andreozzi, Nelson Rivera and Chase Shelly of New Society Media standing together

Chase Shelly smiling with arms crossed during the New Society Media team shoot

Pre-production, planning and the people behind the camera.

FAQ

Questions about content creation and video production

What kind of content do you produce?Short-form video for Reels and other vertical feeds, talking-head videos, lifestyle and brand content, professional photography and advertising creative, all shot and edited in-house.
Do you shoot on location?Yes. We film at your business across St. Pete, Clearwater, Sarasota and the rest of Tampa Bay, because real locations make content people actually trust.
Do I have to be on camera?It helps, but it’s not required. We’ll coach you if you’re camera shy, or build the content around your team and your work.
Can the same footage be used for ads?Absolutely. We shoot with ads in mind, so your best-performing posts can become your Facebook and Instagram ads.
Do you post the content too?We can. Pair content production with social media management and we’ll handle posting, captions and community management as well.