The team

Meet your St. Pete social advertising team

A team where creative instinct meets analytical thinking, so your brand isn’t just hot, it converts. Real people, in-house, and the same faces from the intro call to the monthly report.

Book Intro CallSee what we do
New Society Media team photo with Jada Andreozzi, Chase Shelly, Nelson Rivera and Ryan Hoebbel
Content ProductionSocial Media ManagementPaid Social AdvertisingGraphic Design & BrandingAll In-House

Co-Founder & CEO

Chase Shelly

Chase is the strategy guy. Before a camera ever comes out, he’s figuring out what you sell, who buys it, and what your content needs to say to get them to book.

He leads the big-picture plan on every account: positioning, offers and the funnel that turns a view into a conversation. If an idea is weak, he’ll tell you. Nicely, but he’ll tell you. That honesty is a feature, not a bug.

His whole philosophy fits in one line: “It’s 2026, no matter what you do… if you create content about it, you will be more successful.”

Chase Shelly, co-founder and CEO of New Society Media, a social media advertising agency in St. Petersburg, FL

Co-Founder & COO

Nelson Rivera

Nelson Rivera, co-founder and COO of New Society Media, smiling in a coral linen shirt

If Chase decides what gets made, Nelson decides how it gets made and makes sure it ships on time.

Nelson runs production and operations: shoot days, the edit pipeline and the publishing calendar. He’s the reason your feed never looks abandoned and your shoot day doesn’t turn into a three-day saga.

He’s also the one who makes camera-shy owners forget the camera is there. His whole philosophy fits in one line: “A great idea doesn’t mean sh*t if it never gets out the door.”

Design Lead

Ryan Hoebbel

Ryan makes your business look as hot as it actually is.

He leads brand identity and design: logos, brand guides, social templates, signage, billboards and vehicle wraps. The goal is one consistent look, so your ads, your feed and your truck all feel like the same company.

He’s also the guy with the stickered laptop and the peace sign, so expect good energy on every project. See his work on our graphic design and branding page.

Ryan Hoebbel, design lead at New Society Media, flashing a peace sign at his desk

Operations Lead

Jada Andreozzi

Jada Andreozzi, operations lead at New Society Media, seated on a leather couch in St. Petersburg, FL

Jada keeps the whole machine running.

She owns operations: shoot schedules, deadlines, deliverables and the details that keep a busy content calendar on track. When a client says our team is “incredibly organized,” a lot of that is Jada.

On set she’s just as likely to be directing a take as checking the schedule, which is exactly the kind of all-hands energy a small, in-house team runs on.

The crew

The edit bay and the people behind the curtain

Great content gets made twice: once on set and once in the edit. These are the people who make the second one happen.

  • Raymond M.Managing Editor
  • Nicole M.Video Editor
  • Oliver L.Video Editor
  • Manuel BoholanoMedia Buyer & Automations Specialist
  • Sofia R.Operations Admin
Nelson Rivera listening during a content planning session

How we work together

From intro call to scale, no bullsh*t

  • 1. Intro CallA conversation, not a sales pitch. We learn your business, your goals and what’s working (or not). If we like each other, it’s straight to onboarding.
  • 2. StrategyPositioning, content planning and a funnel map built around your sales goals, not vibes.
  • 3. ProductionIn-house shoot and edit, no freelancers ghosting mid-project. An intentional content library that still hits weeks later.
  • 4. ScaleOrganic gets it seen, paid gets it seen by the right people. We double down on winners and cut the losers.
Chase Shelly, Ryan Hoebbel and Nelson Rivera of New Society Media with arms around each other

Portraits

Say hi to the crew

The faces you’ll see on shoot days, on calls and in your inbox.

Smiling headshot of Chase Shelly, co-founder of New Society Media
Jada Andreozzi, operations lead at New Society Media, holding a laptop
Portrait of Nelson Rivera, co-founder of St. Petersburg social media agency New Society Media
Portrait of Ryan Hoebbel, graphic designer and brand lead at New Society Media
Chase Shelly, CEO of New Society Media, with arms crossed in a striped tee and glasses
Jada Andreozzi of New Society Media posing with a laptop in front of white curtains
Ryan Hoebbel adjusting his cap while designing on an iPad
Chase Shelly, founder of St. Pete social media agency New Society Media, seated in a lounge
Portrait of Jada Andreozzi from the New Society Media team
Ryan Hoebbel laughing at his design desk with an iPad and laptop
Jada Andreozzi, Nelson Rivera and Chase Shelly smiling in front of white curtains
Full-length portrait of Chase Shelly, Ryan Hoebbel and Nelson Rivera of New Society Media

Questions

Fair questions about working with us

  • Who will I actually work with?This team. Chase and Nelson stay close to every account, Ryan leads the design work and Jada keeps everything on schedule. No mystery account managers.
  • Do you outsource any of the work?No freelancers ghosting mid-project. Shooting, editing, design and ad management are all done by the New Society Media team.
  • I hate being on camera. Is that a problem?Nope. Most people do at first. We coach you through it and keep the energy easy, even if you’re not used to being on camera.
  • Where is the team based?Our headquarters is in St. Petersburg, FL. We work with businesses across St. Pete, Clearwater, Sarasota, Tampa Bay, Southwest Florida and beyond.
Nelson Rivera and Ryan Hoebbel reviewing content on a laptop

Want this crew on your account?

Book an intro call and you’ll be talking to the people who actually do the work, not a salesperson reading a script.

Book Intro CallText Us