THE GRIFFIN GAINESVILLE, FL
STUDENT HOUSING MARKETING CASE STUDY
THE STORY
Established in 2022 and managed by Asset Living, The Griffin Gainesville has become a popular residence for University of Florida students. Situated in the heart of Gainesville, Florida, it provides a cozy and convenient living space for those in the midst of their academic journey. The Griffin Gainesville, with its modern amenities and stylish design, houses approximately 300 residents. Many take advantage of the private resident shuttle, adding to the appeal of this vibrant student community.
STUDENT HOUSING
REAL ESTATE
INDUSTRY
GAINESVILLE, FL
location
GRAPHIC DESIGN
SERVICES
THE results
New Society Media partnered with The Griffin Gainesville to create an innovative shuttle vehicle wrap design which stands out for its exclusive shuttle service to the University of Florida. The project aimed to make the shuttle an eye-catching, mobile representation of The Griffin, enhancing brand recognition not only among current residents but also in attracting potential future residents. Our design is steeped in Gainesville culture, featuring iconic local memorabilia and college-related symbols, making it instantly recognizable and relatable to UF students. This strategic blend of local flavor and brand identity not only appealed to the student community but also positioned The Griffin as a vibrant, connected living choice for prospective students. The resulting design is more than a functional asset; it’s a moving billboard that captures attention and fosters a sense of community and belonging.
