Stop Renting Traffic.
Start Owning
Your AD ROADWAY.
The Acquisition Protocol is a 60 Day System designed to turn your Facebook and Instagram Ads into your business’s most predictable lead source.
"The Noise vs.
The Signal"
Most businesses are screaming into a void. They spend money on
"awareness" and hope for the best.
TAP is about moving from
NOISE [spending money to be seen] >> SIGNAL [investing money to acquire]
The Old WaY
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Most agencies treat your budget like a lottery ticket or a loud Awareness Yell “We are here!” It stops there with strategy.
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Noise is trying to outbid the "big players" in the most congested areas of the internet. It’s when your ad gets blocked by high costs or ignored because it looks exactly like every other generic corporate sponsored post. It’s a "spray and pray" approach that drains budgets.
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Noise is the use of "stock" imagery and "corporate-speak" that people have been conditioned to scroll past. It lacks a hook, lacks a story, and lacks the human touch (like those hand-drawn elements) that actually stops the thumb and starts a conversation.
THE TAP SYSTEM
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Signal ignores the masses to find the "few." We prioritize ROI over Reach, ensuring every dollar spent is talking to a high-intent lead.
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When a congruent message is delivered correctly, it takes effect, claiming the attention to your brand & building Trust.
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Signal is about learning. Through our A/B testing and Week 2 Loom Audits, we turn "failures" into data points. If an ad doesn't work, it tells us exactly where the audience is not, allowing us to pivot the budget toward the "Signal" that is actually resonating.
Want to see how it applies to your business?
TAP three pillars
of modern scale :
Precision
Isolation:
We don't target "everyone." We target the 1% of your audience ready to move now.
Creative
Endurance:
We build ads that don't just look good—they survive the "scroll-past" and force engagement through hand-drawn hooks and psychological triggers.
Feedback
Loop:
Through our Week 2 Loom Audits, you aren't left in the dark. You see exactly what we see & we discuss initial results, next moves and refinement.
Transparency is our highest-converting feature.
These three pillars aren't just steps in a process; they are the structural framework of the TAP Protocol designed to eliminate the 'Guesswork Tax' most businesses pay to Meta. This is how we move your brand from the 'Noise' of the auction to the 'Signal' of the acquisition.
Want to see how it applies to your business?
Stop Paying for Leads,
SITTING IN HEAVY TRAFFIC.
Start ATTRACTING
THEM DIRECTLY.
IF YOU ARE SERIOUS ABOUT LEARNING MORE ABOUT HOW WE CAN IMPACT YOUR BUSINESS…
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